ESPORT

World premiere: Ekelund feat. HeatoN – Made in Sweden

av Andjela Kusmuk

Finally it is here! Prepare to be dazzled by the sowception that goes on in the Ekelund’s weaving mills. HeatoN will be gaming, rolling up in the NiP car, sowing, cutting and running the machines, you name it!

Kim Ekelund, a 12th generation Ekelunder has this to say about the movie:

”I’ve now seen the movie probably about 40 times and I grow more and more proud with each time I see it. HeatoN has managed to capture the feeling that we at Ekelunds, and many others among us feel about our products. He shows how much effort and passion there is behind every product that our craftmanly craftworkers create every day in our fabric.

This is a Swedish craft that we would like to perpetuate together with Ninjas in Pyjamas.”

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